Grammy-nominee producer, Alex Da Kid, collaborated with IBM's Watson cognitive computing platform on his newest release. Da Kid used Watson to analyse the composition of five years' worth of Billboard songs along with cultural artefacts such as newspaper articles, film scripts and social media commentary. The aim was to capture the "emotional temperature" of the time period to inform the producer's creative process. "Watson scraped millions of conversations, newspaper headlines and speeches – all of which showed me how emotionally volatile we as humans are and have been, particularly over the last five years." Alex told Forbes, explaining how insights from the data contributed to his finished work.